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Creating meaningful connections between people & your brand
Passionate Brand, Marketing & Communications Executive
I am driven by making the impossible, possible. Balancing art and science, I believe marketing can be an organization's superpower. With a wide lens across the business and powerful martech solutions, marketing teams are uniquely positioned to operate in an ecosystem where data, analytics and creativity intersect to spark distinctly memorable client interactions.
A marketer at my core, I bring 25 years of deep and diverse marketing and business experience across industries and company maturities - from small, entrepreneurial companies and national associations to global enterprises, helping businesses solve complex problems, drive turnarounds, accelerate marketing transformations, build and relaunch brands, enter new market segments and drive growth.
My approach is B2H (business-to-human), always putting clients at the core. And as clients increasingly unite around shared human experiences, new values and a strong sense of purpose, I help teams create and implement integrated marketing and communications strategies that deliver game-changing brand experiences, full funnel marketing programs and authentic narratives that win hearts and minds - all while driving measurable revenue and market share growth, client loyalty and people engagement to create long-term value.
This aligns with my personal "why" to make a difference. I achieve this by:
• deeply investing in people, teams and culture
• blending ambitious ideas with insights to seize opportunities and deliver business outcomes
• boldly bridging the essence of what an organization does to the root of what clients need to build brand affinity
My Analytical Approach
My consulting service includes an in-depth consult to help identify gaps and opportunities, and results in a comprehensive report that includes a project plan with timelines and a cost analysis. My bespoke plans are made up of quality services that will help you get there quickly and smoothly.
Specialties:
• Creating strategic business plans
• Marketing strategy, planning and reporting
• Building, managing and evolving brands
• Designing integrated marketing campaigns and omnichannel programs
• Digital marketing, social media, paid media, and content marketing
• Corporate and executive communication
• Team leadership and coaching
• Managing sponsorships and strategic partnerships
• Event and workshop planning and execution
• Market research and analysis
• Budget creation and management
Industry Wide Success
I have worked with a large number of clients from various industries and company maturities, including:
- Professional Services
- Legal firms
- Real Estate
- Financial/Banking
- Start-ups
- Small to Medium-sized Businesses
- Not-for-Profit Associations
I am ready to assist you in developing a plan that drives your business.