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Frequently Asked Questions
What exactly is it that you do? Why don’t you have a complete list of your services?
I help you do better. You tell me where you want to be. I audit where you are. I research what you do and who it matters to. Then we work together to meet your goals. Sometimes I manage execution in full, sometimes I partner with an in-house team, and sometimes I coach teams and provide comprehensive training as needed.
What is your expertise and experience in marketing?
A marketer at my core, I bring 25 years of deep and diverse marketing and business experience across industries and company maturities - from small, entrepreneurial companies and national associations to global enterprises, helping businesses solve complex problems, drive turnarounds, accelerate marketing transformations, build and relaunch brands, enter new market segments and drive growth.
Do you offer ongoing marketing contracts or relationships?
I am happy to work on spec/contract but prefer to create ongoing relationships with my clients. This may include working with your company in an interim role or on a fractional basis.
How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want me to handle it all for them and just let them know when it’s done.
During our initial consultation, I will let you know how I usually handle projects, including how much involvement I would like from my client or when check-ins are needed at certain phases. I am happy to work in a way that works for you and will always have your best intentions in mind.
Who is responsible for creating the content your agency provides?
I do all the writing or other content creation. If an instance arises where I may need to outsource pieces we will have a conversation beforehand.
Do you design and develop websites in-house?
Yes, I can design and develop websites. If you have less than $15,000 to spend, I will work with a customized theme — which gives you less control over appearance/options/animation, but you still get the important benefits of an impactful, data-driven, SEO-sound, properly migrated marketing website.
The websites I build fall into a wide range of budgets, but most of our design/dev project budgets are between $15,000-175,000. I focus on designing and developing for who your website is actually for — your clients or customers. Research is an important part of this process to ensure I build a site that will work for your business now and into the future, because sustainability is important to me.
Note: depending on the scope and timing of your project, I may include a team of experts.
Will you manage our social media for us? We need someone to manage our social accounts, will you do that?
Yes, I can manage your LinkedIn, Facebook, Twitter, Instagram, etc accounts for you. I discover content to post, write and schedule posts, retweet, and provide reporting. I’ll also engage with your audience by responding to positive sentiment comments, liking tweets, etc.
However, we need someone on your team to monitor social media as we do not provide 24/7 support or customer service. You’ll be responsible for responding to customer questions, requests, and feedback, as you have more knowledge and a deeper connection to your organization. If you need help responding to negative comments or customer questions, I can help, but ultimately the answer must come from you.
What is video marketing and why do I need it?
Today, video marketing is becoming a leading source of Internet traffic. And yet, most brands still haven’t gotten on board with an effective video marketing strategy.
Video is valuable to your brand to drum up business including YouTube, Facebook, and other video resources that can help with branding and relationship building. Get started sooner than later. It gives you credibility and leads all at once.
Does my business really need digital marketing? How do I know if it’s made an impact?
Having a solid digital marketing strategy is mission-critica. Wiithout digital marketing, you won’t stand a chance in the modern world of business. I can help you avoid getting lost in the shuffle.
I can also set up or fix Google Analytics, set up and implement Google Tag Manager, and create custom reports using Google Data Studio so you can easily see data that’s important to you.
How do you measure the results of your marketing efforts?
Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. I will work with you to monitor your marketing campaigns and provide results for people.
What is your pricing model or how do you charge for services?
Since I don’t have packages or templated solutions, I cannot provide pricing information without receiving details from you about your company and your goals. Goals first, proposal second. Tell me your goals.
After our initial conversation, I will provide a detailed proposal for you to review and ask any questions you may have.
Do you provide workshops/seminars/training/coaching programs or speak at conferences?
Yes, I’m of the “teach a person to fish” school of thought! It’s typically way more economical for you (or you and your team) to learn how to take your marketing in-house than it is to pay an agency a monthly fee for the rest of your life.
Being active in the global marketing community is very important to me. I have spoken at conferences on a variety of topics. I always develop new talks and slide decks in order to ensure your attendees get valuable, unique content.
Get in touch and tell us what type of education you and your team are looking for or to discuss your conference or event.